STREAM 11 · Very high · year 2+ effort · Year 2+

Benchmark Data API

Long-term play. License your benchmark dataset to OEM partners, journalists, or build tools (PCPartPicker, Logical Increments, etc.). Takes 12-18 months of running the league, but hardware data is genuinely valuable.

$0 → $3,000+ / mo
Est. monthly
Very high · year 2+
Effort level
Year 2+
When to launch

If you run the Build Configurator (Stream 03) and let users submit benchmarks, you accumulate a unique dataset: real-world performance by part combination, by resolution, by use case. OEMs, journalists, and tool companies pay for this kind of data. $500-3k/mo in license fees is realistic at 12-18 months.

A How to start in 30 days

1
Build the data layer — Every benchmark run = structured record: CPU SKU + GPU SKU + RAM + game + resolution + avg FPS + 1% lows. Store in a queryable database.
2
Standardize the schema — Use a known format (or invent a sensible one). Document the API before selling it.
3
Build a public read-only API — Free tier: 1k requests/day. Pro tier: 100k requests/day, $99/mo. This proves the data is real and useful.
4
Outreach to journalists + OEMs — Tech publications, OEM marketing teams, tool developers (PCPartPicker, Logical Increments, Puget Systems). Free pilot → paid contract.
5
Build the data moat — The longer you run it, the more data you have, the harder to replicate. 18 months of accumulated benchmarks is a real business asset.

B Content ideas

Public dashboard: 'RTX 5090 vs RTX 4090 — real benchmark data from 4,200 user runs'
Embeddable widget: 'Is my build bottlenecked?' for partner sites (free, drives signups)
OEM partnership: ASUS, MSI, etc. pay for early access to your data
Journalist access tier: $200/mo for embargoed data before reviews go live
Affiliate hookup: link benchmark data to parts database for commission

C YouTube mockup

// Video concept
I Built a Benchmark Database That 12 Companies Pay For (How)
Screenshot of API dashboard with request volume + paying customers, your face in corner with 'year 2 revenue' tag
Why I started collecting benchmark data (and what it cost)
The schema I designed (and the mistakes in v1)
Outreach emails that got me my first 3 customers
Why I turned down the $50k acquisition offer (and what I'd accept)

D Social posting strategy

// X (Twitter)
Cadence: 1 post / week (this is a long game, low cadence is fine)
LAUNCH
Just opened the ForgeBox benchmark API to the public. Free tier: 1k requests/day. We're tracking 4,200 user benchmark runs across 380 part combinations. Try it: [link]
CUSTOMER WIN
ASUS marketing team just signed a 6-month data license. They're using our benchmark data to plan the next motherboard launch. This is the year-2 play paying off.
DATA INSIGHT
Pulled 6 months of data. Average user build: $1,840, 1440p, 9800X3D + RX 9070 XT. The 5090 adoption rate is 2.3% (slower than the 4090 was at the same point). Wild.
// Facebook
Cadence: 1 post / month (super low cadence, just signals you're real)
TARGET GROUPS
r/MachineLearning (data APIs) · API/developer FB groups · Journalism + data FB groups
API LAUNCH
Opened a free public API for hardware benchmark data. 4,200 user-submitted runs, 380 part combinations, 6 months of history. Free tier: 1k req/day. Docs: [link]
B2B PITCH
Looking for OEM partnerships on benchmark data. If you're at a hardware company and want access to real-world user data, DM me. $500-3k/mo depending on tier.

E Pros and cons

// Pros

  • Defensible moat (data compounds over time)
  • High-margin B2B revenue
  • Recurring license fees
  • Could be acquisition target ($50-500k exit)

// Cons

  • Takes 12-18 months to get meaningful
  • B2B sales cycle is slow
  • Need real engineering to build + maintain
  • Most niche sites never get here (only after Streams 03 + 05 mature)
// Is this for you?

You're in it for the long game and have built the Build Configurator (03) + newsletter (05). This is the 'Series A' of your site — not for everyone, but huge if you build it.